After graduating college in 1981, Mike started selling new cars for Tom Todd Chevrolet. While at Tom Todd, Mike achieved the highest level of sales, 3 years in a row, known as Legion of Leaders. In 1984 Tom Todd offered Mike the GSM position. A year later, Mr. Larry Faul of Faul Oldsmobile, offered Mike a once in a lifetime opportunity to be General Manager/Principle of his newly acquired Chevrolet Dealership. Within one year, Mike and his new team moved Faul Chevrolet’s Chicago zoned ranking from 38th up to number 3. This success was achieved by Mike’s unique business philosophy known as, “The logical sequence to a sale”. This program was applied to New, Repeat, and Referral customer journeys. Mike also created a customer call center (BDC) designed to engage and listen to comments and concerns from both sales and service customers. The results of this activity helped Mike make significant changes that created a fun and exciting customer experience. In the mid 90’s, Larry wanted to sell his dealerships and Mike supported his decision. Now was the time for Mike to take everything he had learned and create the very first web-based CRM platform integrated with a BDC. In 1999 Mike launched Auto-e-Direct Inc. and for the next several years Mike would modify and grow his CRM/BDC model to include marketing applications. In 2008, Mike and his son John integrated email marketing, PURL’S, staffed sales and service events, and Dealership consulting to their CRM BDC model. This new venture was named Selmor on Demand, Inc. In 2012, Mike and business partner John Moran identified the need to incorporate videos with their offering. Then in 2013, they designed and built the first Mobile Interactive Video Messaging platform known as, “Thank You Video”. Think about it…. As the owner of a business, when was the last time you personally said thank you to every one of your customers? Today, Thank You Video has expanded its offerings to include Sale Events, Service Clinics and Omnichannel Marketing… And now we have a new name; NR2 LLC